Why Products Fail Online and Off (part 2)

by James Fowler
www.mywebsource1.com

Spewing facts.

Every day, each of us is deluged with information coming at us from every possible direction. Television, radio, the Internet, billboards, newspapers, flyers...how can one person just take in this sensory overload? Well, we don't. In the golden age of advertising, if you wanted to make a product sell, you spent a million dollars on advertising and people bought your product. Today, there is just too much information for one person to handle. What's worse is that most people still want to advertise the way it "used to work".


One of the things we see a lot of is a list of facts on packaging, web sites and more. Where this worked in "the day" with such works as "four out of five dentists choose…" today there is no room for it. No one believes statistics and it has been overdone. Now, I am not saying that you shouldn't have statistical data to back up your claims, but there is no room for it in the advertising world. Just because 95% chose ACME-brand widgets doesn't mean you will sell your product. Is this identifying the consumer's problems? Is it offering them a solution? If not, keep it for the small print.