BlogSource1: Making a BIG deal out of small business

MyWebSource1 specializes in helping small- and mid-sized businesses develop strategies to increase revenues, decrease expenses, and improve customer relations. We can show you the tools to overcome the challenges business owners face when establishing an online presence.

Friday, October 13, 2006

Thirty Seconds That Can Change Your World

Thirty Seconds That Can Change Your World
by James Fowler
www.mywebsource1.com
http://mywebsource1.blogspot.com/


What if you could create thirty seconds that was absolutely free to you? It will take only thirty seconds of your time that will become the vanguard of your marketing arsenal. So what is this thirty second marvel? It is your introduction to the world.

The introduction is a brief description of you and your business. It is the perfect response for parties, subway rides, trade shows, and get-togethers. It is the answer to, “So, what do you do?” It is important for you to have this introduction down pat, because you never want to stammer and pause when you are facing a potential customer. You want to be able to present yourself with confidence about your business and instill that confidence in the customer. Would you do business with someone who wasn’t sure about their own business? Of course not!

I was speaking with a client the other day about their new business. When I spoke to him about his business, he hemmed and hawed on the response telling me what he wanted to do. He was unsure of himself. As I explained to him, he needed to tell me who he was and what his business capabilities were. Then we could talk about what his business could do for me.

Your introduction should include some basic concepts:
Your name.
The name of your business.
Your product or services
The type of customer that who would buy your products or services.
How your business can benefit those customers.

If you can get these facts put into a logical sounding introduction, then you can make sure that everyone that you meet will know who you are, what you do, and how you can help them.

For example:

Hello, my name is James Fowler and I own myWebSource1. We are a web marketing and design firm that helps businesses create a more impacting presence on the internet. We offer consulting services, internet marketing, graphic and web design. If you want more people coming to your web site, then we can help make that happen.


Upon meeting, you know who I am, what I do, and how my services can benefit you. In a matter of seconds everything is laid out and we can begin a conversation on how I can help you.

Create your own introduction and practice it. Repeat it over and over until it becomes a second nature to you. As you build your confidence you will begin to identify new opportunities and begin your business relationships.

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