What is Web Marketing?

What is Web Marketing?
by James Fowler
www.mywebsource1.com
http://mywebsource1.blogspot.com/

Web Site Marketing is the process of successfully finding the right type of people come to your web site and turn them into a customer. These people often use search engines in their research to locate the right company to make their purchases. The make-up of your web site determines when the prospective customer will find you, how much relevant information they will gather, and if they will contact you to make a purchase.

There are three ways to evaluate the effectiveness of your company’s web site. By effectiveness, you should have good search engine exposure, a variety of traffic sources, and an aesthetically pleasing and functional web site.

1. Web sites should be designed (or re-designed) to be easily found via search engines. Your main goal should be to have a high ranking (within the first one or two pages) of the most popular search engines. Of course, you should have the name of your web site listed. You should also look to have four to five keywords high on this list. These keywords should be what your customers identify with your products or services, not how you identify them. This is an important point, because you will not be the one searching for your site – it will be potential customers. Always remember that the customer is the person looking for your company – whether they know it or not.

2. To gain ranking on your web site, you need to have incoming links from other web sites. Other sources can be through directories, blogging, articles, and pay-per-clock (PPC) advertising, such as Google AdWords. Finding a needle in a haystack is the typical metaphor for something that is hard to find. Your web site is a needle in a vast plain of haystacks known as the internet. So what is the solution to finding your web site? The answer is to add more “needles” in the form of additional links that lead to your site. A successful web site will have many of these sources and will produce a number of high quality leads.

3. The aesthetics and function of your web site is also important. When someone comes to your site they must be able to navigate easily. They must be able to find what they are looking for right at their fingertips. All of your links must work and they must be able to contact you through the internet, phone or standard mail. Your logo should be prominently located on each page and there should be no more than two clicks to any location on your site.
If you want to bring more people to your web site, follow the above rules and build your web site for your customers. Ensure that they can find what they are looking for and that there are many places to find your web site in the vast plain of the internet “haystacks”.

If you are interested in bringing more people to your web site, contact myWebSource1 or call us at 330-207-4322 to set up a free consultation. We can show you the way to making your web site a success and maximizing your online earning potential.