The Three Keys to Marketing a Business Web Site

The Three Keys to Marketing a Business Web Site

by James Fowler
www.mywebsource1.com

Have you been thinking about building (or re-building) a business web site? Maybe you are considering using a web site as your primary source of income or you want to expand to different revenue flows from your brick and mortar business. In any instance, there are some things to keep in mind if you are going to build a successful business site.

What is the objective of your web site?
Who will be the target audience who will be purchasing your products?
How are you positioning yourself differently from your competition?

There are plenty of people on the internet that have started web sites without answering these three questions. They spend thousands of dollars on mismanaged ideas, poor web site design, and changing their goals midstream. The goals changed so many times that nothing was accomplished until finally, their money ran out.

So how do you avoid this same thing happening to you? How do you make sure that your web site is going to succeed and carry out the plans until it becomes a success? The answer is to plan, learn and know what you are going to do before rushing into a disaster.

1. What is the objective of your web site?

On the surface, there really are only two objectives of any web site: To inform or to sell. If you are not doing one of these two things, you are wasting your time. Really, if you aren’t creating a web site to show the world how cute of a puppy you have, then there is only one goal you should focus on and that is to sell. This doesn’t mean that you have to have an eCommerce site, but you have to create something that brings in an income. Creating an income can take the form of: Generating leads, building brand awareness, increasing the amount of call volume, receiving and acting upon feedback, or attracting people into your network.

2. Who will be the target audience who will be purchasing your products?

How many businesses don’t even know who their customer is or what they want? I have heard time and time again the number of businesses going online who think that their customer is “everyone” or “6.5 billion people”. They could not be more wrong. Understand the needs and wants of your customer. Not everyone will want your product and you need to focus on those that will buy from you. Before you can sell anything on the web, you need to understand who your customer will be and what questions and fears they will have from shopping online. You need to study what your competition does right and what they do wrong. Know where your customer shops and target those areas. The most important reason to know your target audience is to reach out to them in a way that will make them reach into their wallets.

3. How are you positioning yourself differently from your competition?

Positioning is something that was identified by Al Reis and Jack Trout in their book by the same name. What positioning does is differentiates you from your competition. It is the way your customer will view you and how successful you will become. Typically, only two people make money in any category. There may be others, but usually only two shine through and make it big. If you don’t believe me, name ten cola companies. Coke and Pepsi are the two big ones and you probably named them in that order. Why? Because they have ‘positioned’ in such a way that all the other competition is negligent. So what do you do to make yourself shine? You portray yourself as someone else. You become the ‘someone’ who offers something different and unique. Do what 7-Up did – they became the ‘Un-Cola’. You don’t want to sit back and let the market define who you are. Be proactive and tell them who you are.

When planning out your web site the only way to ensure success is to prepare, strategize, and move forward knowing why, to whom, and how you will succeed.

If you find this article beneficial or would like to learn more, feel free to contact me at my email: mywebsource1@gmail.com or by visiting my web site: www.mywebsource1.com .