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MyWebSource1 specializes in helping small- and mid-sized businesses develop strategies to increase revenues, decrease expenses, and improve customer relations. We can show you the tools to overcome the challenges business owners face when establishing an online presence.

Wednesday, May 30, 2007

Squidoo working for You 2.0

by James Fowler

www.mywebsource1.com

In a world of Web 2.0 there is a plethora of new terminology: blogs, vlogs (video blogs), RSS, Atom, wikis, folksomony (or do you call it “tagging”?) and making things “SEO compliant”. It is enough to make your head spin.

What are examples of Web 2.0? A simple version of this is a blog.

“That’s something kids do, right? Sort of like mySpace.”
Well, sort of. mySpace is a type of blog. You can find blogs everywhere today on all topics and from all sorts of people – not just kids. Businesses use them to inform people about their products and services. Some businesses use them as educational pieces (like what I try to do).

Other examples on putting Web 2.0 to use are:

Flickr (
www.flickr.com) a web site that enables you to put pictures online that are “tagged” and can be linked back to your web site. You can see my pets on Flickr at http://flickr.com/photos/8660095@N08/

Technorati (
www.tecnorati.com) a blog search engine that allows you to find and rate blogs of all sorts.

Feedburner (
www.feedburner.com) a blog site that helps you broadcast and promote your blog. You can sign up for this blog at: http://feeds.feedburner.com/blogspot/Kgxq

…and then there is…

Squidoo (
www.squidoo.com) This is a new sort of site that allows you to build a single page, that the people at Squidoo call a lens. Basically, this gives a person’s viewpoint of a web site or group of web sites that have a related interest. You can put your favorite web sites together and bundle them in a group.

Sooner or later, someone else (maybe one of your friends) will put the same information on their lens and at this point, your two lenses become connected.

How does this help your web site?

A lens provides an insight from which search engines can help find you – increasing your page rank. People can find what they are looking for, as well, and this helps your business.

Because lenses link to so many other lenses, your chance of having your web site found by search engines. It gives you the chance to add tags that can overlap many times over, which makes this a perfect fit for content and whatever you create a lens about.

Check it out. Add your web site, blog, or hobby and see how well a lens can do for you.

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