Who Is Your Customer?

Who is important to your business?

Who should you sell to on your web site?

Who do you want to contact?

An existing customer is easier to sell to than prospecting a new customer. You want to keep in contact with people that have already given you money. Someone that has already said "Yes! I want your product or service!" should be at the top of your marketing plan.

In any business word-of-mouth (or "word-of-mouse" on the web) is generated by people that know you and your existing customers. Keeping these people happy is a keystone to your business success.

Finally, don't write someone off just because you "thought" they were going to be a customer. Keep their name and information. Email them or call from time to time. A "no" today, may be just a "not yet, thanks".