Expect Exactly What You Expect...

Great Expectations

I live in a small town with a lot of small town sentiments. People living here like the fact that we live in a small town and they resist big business. There are two grocery store chains in town.

The first is a one-stop shop. They have everything you can possibly find or need. When you leave, they have automated, self-service check out lanes. Getting in and out of this store is fast and efficient.

The other store is more expensive and may or may not have what you are looking for. However, they offer fully cooked meals for two with a different menu every night and not only will they take your purchases out to your vehicle, they put them away for you and say, "Have a nice day."

Can you guess which store does more business in my small town?
The "small town" store would do poorly in a major city. At the "small town" store (which incidentally is a large chain), things move slower and you are liable to run into people you know – and that is what people who go there expect.

Live up to what is expected of you and your business.
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Tangled up in the World Wide Web?

Is Your Local Business Tangled in the World Wide Web?
by James Fowler
www.mywebsource1.com

How would your local business benefit from having a web site?

Isn't the internet geared towards the world, as in world wide web?


Ask yourself five questions.
1. Do people in your community own computers?
2. Are there new people coming into your community that do not know about your business?
3. Do your customers come into your business as much as you would like?
4. Do you know who your customers are and know how to reach them?
5. If you only had a way to contact your customers when they did not come into your store that was cheaper than the U.S. mail, would you use it?

Obviously, the answers to the first two questions are 'YES' and NO your customers don't come in as often as you'd like them. So how do you get the positive results that you want from your business and how can this be accomplished with a web site?

If you don't know….don't be shy, click this link and ask me. There are no stupid questions.

I welcome all questions that you may have about Search Engine Marketing or getting your local business up on the web and making it work for you.