Demand Proof That Your Advertising Works: Tracking Ads
by James Fowler
www.mywebsource1.com
How do you know if your ads are working for you? The internet makes it easy to track your return on investment through pay-per-click ads, but how can you track print ads? How do you monitor your radio and television ads? What do you do if your running concurrent campaigns?
One way marketers have done this in the past is to put a special code on the ad that a customer is supposed to use when they call the company in hopes of getting an additional discount.
For example, if you were running an ad for a Halloween Sale, you might have customers call in and say the code: BOO to receive an additional 10% off their order.
While this may prove some sales, how do you know your ad worked? You know which customers got the discount, but did they call in and have your customer service person offer them the 10% off? What about the customers that didn’t use the code? How about those that saved the ad and called in after the sale? This way cannot positively give you an accurate account.
Another way of tracking ads is the coupon. Likewise, while you know the number of people who have used the coupon saw your ad, what about those who buy your products but didn’t use the coupon? What if they buy something else outside of the sale item? There is no clear way to monitor the effectiveness of your ad…
…or is there?
Let us say you are going to do a direct mail campaign or rent a billboard. You want to know how effective your money is working for you. There is a way to do this by tracking the phone numbers and/or web address that you use in your ads. What’s more, your ad can be monitored each day for its effectiveness. The difficult work is done for you and you just need to worry about getting the sales!
Once you experience the power of the tracking technology by seeing the actual number of leads and hearing the actual phone calls, you will be able to track where you are most effective. You’ll be able to see and hear where your shortcomings are. You’ll be able to see what brings in results.
Why waste money on non-effective advertising month after month? Quit the guessing. Be smart in your spending. Arm yourself with the tools you need to make your advertising as valuable as possible. Think of how much money you can save by spending smart!
Here’s how it works:
ONE: You create a magazine, billboard, catalog, brochure, radio, or television ad. We take your phone number or email address and change it slightly to record the results back to you.
TWO: Immediately, those calls or the web site address comes to you, but are recorded so that you can monitor their results.
THREE: You click on the web site each day and can actually listen to the phone calls or see the results of the web site address provided.
You can see exactly who is answering the call to action from your ads!
I am sure that you can see the benefit in this method of advertising. The added cost (which is most likely less than 10% of your total cost of one mailing) can help you in honing your message and give you the answers to how well your advertising is working for you!
Contact us with your questions and find out how Smart Marketing with myWebSource1 can work for you and get a sample image of how this wonderful software works!
How do you know if your ads are working for you? The internet makes it easy to track your return on investment through pay-per-click ads, but how can you track print ads? How do you monitor your radio and television ads? What do you do if your running concurrent campaigns?
One way marketers have done this in the past is to put a special code on the ad that a customer is supposed to use when they call the company in hopes of getting an additional discount.
For example, if you were running an ad for a Halloween Sale, you might have customers call in and say the code: BOO to receive an additional 10% off their order.
While this may prove some sales, how do you know your ad worked? You know which customers got the discount, but did they call in and have your customer service person offer them the 10% off? What about the customers that didn’t use the code? How about those that saved the ad and called in after the sale? This way cannot positively give you an accurate account.
Another way of tracking ads is the coupon. Likewise, while you know the number of people who have used the coupon saw your ad, what about those who buy your products but didn’t use the coupon? What if they buy something else outside of the sale item? There is no clear way to monitor the effectiveness of your ad…
…or is there?
Let us say you are going to do a direct mail campaign or rent a billboard. You want to know how effective your money is working for you. There is a way to do this by tracking the phone numbers and/or web address that you use in your ads. What’s more, your ad can be monitored each day for its effectiveness. The difficult work is done for you and you just need to worry about getting the sales!
Once you experience the power of the tracking technology by seeing the actual number of leads and hearing the actual phone calls, you will be able to track where you are most effective. You’ll be able to see and hear where your shortcomings are. You’ll be able to see what brings in results.
Why waste money on non-effective advertising month after month? Quit the guessing. Be smart in your spending. Arm yourself with the tools you need to make your advertising as valuable as possible. Think of how much money you can save by spending smart!
Here’s how it works:
ONE: You create a magazine, billboard, catalog, brochure, radio, or television ad. We take your phone number or email address and change it slightly to record the results back to you.
TWO: Immediately, those calls or the web site address comes to you, but are recorded so that you can monitor their results.
THREE: You click on the web site each day and can actually listen to the phone calls or see the results of the web site address provided.
You can see exactly who is answering the call to action from your ads!
I am sure that you can see the benefit in this method of advertising. The added cost (which is most likely less than 10% of your total cost of one mailing) can help you in honing your message and give you the answers to how well your advertising is working for you!
Contact us with your questions and find out how Smart Marketing with myWebSource1 can work for you and get a sample image of how this wonderful software works!
Labels: billboards, direct mail, fliers, flyers, pay-per-click marketing (PPC), ppc, smart marketing, tracking ads
posted by myWebSource1 @ 6:10 PM
2 Comments:
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