What is Tweek-IT™?

What is Tweek-IT™?
By James Fowler
www.mywebsource1.com

The core of my business is working with local businesses in hometowns across the United States. The owners of these businesses typically work on a tight budget with little room to do things such as updating their web site on a regular basis.

This is where we got the concept of Tweek-IT™. With Tweek-IT™ the business owner can control the content of the web site, make changes how they want, to what they want and when they want it done.

What is best, Tweek-IT™ is simple to use! If you are familiar with popular software like Microsoft Word, you can use Tweek-IT™ to change your web site! Simply type, change links, or add pictures!
So what web site is the best candidate for using Tweek-IT™?

• Businesses that have daily, weekly, or even monthly specials!
• Organizations with an ongoing activity calendar.
• An Announcements Page
• A place to highlight important parts of your web site
• Anywhere you want to make frequent changes!
  

Tweek-IT™ saves you money AND makes more money for you!As everyone knows, time is money. With Tweek-IT™, you save time because you no longer need to call someone to make the changes to your web site. Simply sign in to Tweek-IT™, make your changes and -minutes later – your edits are on your web site!

Be first with breaking news or specials when you want them because you have the power of Tweek-IT™! If you want to make changes on your web site, contact myWebSource1 for more details.

Who Is Your Customer?

Who is important to your business?

Who should you sell to on your web site?

Who do you want to contact?

An existing customer is easier to sell to than prospecting a new customer. You want to keep in contact with people that have already given you money. Someone that has already said "Yes! I want your product or service!" should be at the top of your marketing plan.

In any business word-of-mouth (or "word-of-mouse" on the web) is generated by people that know you and your existing customers. Keeping these people happy is a keystone to your business success.

Finally, don't write someone off just because you "thought" they were going to be a customer. Keep their name and information. Email them or call from time to time. A "no" today, may be just a "not yet, thanks".

Time Marketing - The Patient's Revenge

Marketing is the method of creating a perspective for people. Typically, this is done in a way so you can sell them something. Whenever you are trying to create a mindset, you are marketing. Sometimes we market without even knowing we are doing it. Sometimes, it isn't how we expected the outcome to turn out.

Case in point: I went to the doctor's office and he was running behind. For many of us, we already know it is going to be a 15 to 20 minute wait to see the doctor, because he or she is ALWAYS running behind. This changes the way we feel about the doctor. Maybe it is subconscious, but you know, deep inside, that his marketing message is loud and clear. It says, "My time is more valuable than your time."

I don't have a problem with a 15 to 20 minute wait. Maybe someone has an emergency. OK, that is fair. I will wait the time.

A few months ago, I waited for 50 minutes. The nurse apologized and said this was "uncharacteristic" and that an unforeseen circumstance had arisen. I was OK with that. Who am I to get in between a patient that may be dying and a check up?

After my appointment, he asked me for a follow-up the next month. When I came in, I found myself waiting a half hour.

Then 45 minutes…

After an hour, I went up to the nurse's desk and said, "I'd like to fire my doctor. Is there another doctor you would recommend?"

She looked at me like I was crazy!

"What do you mean?", she stammered.

"I've been waiting an hour to see him. That is too long. It is inconsiderate and my time is more valuable than to spend my afternoon in a waiting room."

"Well, I am sorry, sir, this is uncharacteristic of the doctor. An unforeseen circumstance arose this…"

"It must have been the same one he had last month when you told me the exact same thing.", I interjected. "To quote Donald Trump, 'He's fired.' Now, do you recommend someone else with the courtesy to not keep their patients waiting?"

Being late sends the message that you don't care. It is the exact opposite of what Domino's did with their "30-minutes or less" ad campaign. Being late is a message you don't want to market. They may have a medical degree, but you and your insurance are paying their student loan.

Oh, and I am very happy with my new doctor who doesn't keep me waiting.