Content Writing
Do people come to your web site and then leave because they do not know what to do? Is your web site buried in the search engines because your keywords do not allow you to be found on Google, Yahoo!, or MSN? Our professional, highly-experienced web content writers will ensure a clear answer to get your web site noticed!
What is Content Writing?
Writing and preparing content for the Web requires a different approach from writing and preparing content for print documents and publications. In addition, writing copy for the Web that grabs attention and gets the results you want takes special skill and attention, whether you're trying to sell products or services at a business or commercial site or if you just want to let people know the latest at your personal site.
Understanding the mindset of the web reader:
Reading on the web is too much work!
Reading from a computer screen tires the eyes. People read 25% more slowly on the web than they read print material.
Readers on the web scan text.
According to a study by usability expert Jacob Nielson, 79% of readers on the Web tend to scan or skim text rather than read word for word.
Readers on the web are impatient.
Readers on the Web are in a hurry to get the information they want, and move on. Since there are millions of alternative websites in cyberspace, they will quickly move to another site if they don't enjoy the information gathering experience on your site.
They don't have the patience for obscure and complex text. They don't enjoy scrolling through masses of text either.