I know. You are enjoying your summer right now and are trying not to even think about the holidays. It seems like that is forever away, but you really should be planning your Christmas in July – RIGHT NOW.
Everyone hates to see Christmas decorations up in the stores before Halloween has even happened, but those stores and big box megaplexes are right when it comes to holiday shopping. People are shopping sooner than ever and it is that early bird that gets the worm. So what is the small business owner to do?
Here are some tips on what you should be thinking of to get your business ready for the Christmas Holiday Season:
Your web site is never finished and you need to consider a holiday theme to use for the coming year. Change your header around October to allow people to know you are ready for Christmas. Have holiday special pricing plans, Don’t go overboard with falling snowflakes. This just takes up extra bandwidth on your web site and slows it down.
This is the time to be preparing new product photos with a holiday theme. Figure out if you are going to use a different package design or bags for your business. All of this takes more time than you count on being available. Prepare now and know what you are going to sell and how you want it to be presented.
This is very important and can be done months ahead of time. You will want to create posts, memes, and ads to boost your business for the coming holiday season. Schedule these to automatically post ahead of time and you can set the whole thing on autopilot while you are busy working on your business. Other things to consider on social media are: hashtags to use, what type of platforms, languages, and offers. You should be posting something daily from October through January 1st if you really want to sell.
It is a shame if you go to all the effort of changing your web site, your social media strategy and your advertising efforts, only to fall short on your customer service and supply chain. Plan ahead. Make sure you have enough shipping materials and product. Make sure your phones are covered and make sure your staff has the proper tools to answer any and all questions that may arise.
Look, you know you can’t do everything you need to do to be prepared for Christmas. For many shops and stores, this is the time of year that they HAVE to sell. So why miss out when you can have the work done for you at a minimal cost. Have a professional guide you and take care of all your social media marketing.
Below is an infographic I put together on some of the holiday statistics involving internet marketing and shopping trends from 2015. Hopefully, this will help you decide on your course of action for this Christmas. You want to book your Christmas campaigns early as customers are already starting to do the same. Click on the image to enlarge.
Jimm Fowler is the owner of myWebSource1, LLC and builds WordPress-platform web sites for clients throughout North America and overseas. In addition to WordPress, Mr. Fowler specializes in Search Engine Optimization and Social Media campaigns. You can reach him at http://www.mywebsource1.com.