Over the years, we have had quite a few inquiries about the cost of social media marketing campaigns. One of the main questions is “How much do you charge?” One of the main goals of myWebSource1 is to help small business people and, after analyzing other professional social media marketing agencies, we came to the conclusion that “Social Media is pretty damn expensive!” We could not see ourselves asking any of our clients to pay that much per month.
So how much does Social Media cost the average business? Honestly, can’t you just write on Facebook or Twitter on your own? Do you really need to spend money for “playing online”? There is a reason that the cost is so high. Social Media works if you do it correctly. Let’s take a look at what businesses pay for their social media.
An average Facebook account – across the US – runs approximately $2500-$5000 per month! In a metropolitan area like New York, Chicago or Los Angeles, this price can reach as high as $9000/month. How can the average small business pay for that? The answer is simple – they can’t.
This social media, which gains more popularity amongst the younger generation and new media is just as expensive as the widely popular Facebook. With a maximum post of 140 characters, expect to pay anywhere from $1000-$4000/month!
These costs don’t come with any marketing strategy behind them. They are just adding information to your pages without thought or goals. Think of the mediums as lettuce and tomato on your burger. The meat of it is in the planning strategy. Make sure you don’t choke when you see this.
If you think the options for social media management are expensive, try planning out with a strategy. You can pay anywhere from $4000-$7000 per month on a decent strategy. The one’s you see on television that promote movies or new cars might be running the business upwards to $20,000/month.
Your mind is probably reeling with the idea that you will never be able to afford social media. What small business owner has anywhere from $7500 on up to spend on playing online?
To give you an example of how important Social Media actually is, Coca-Cola CEO, Muhtar Kent, recently told the Harvard Business Review that Coke spends TWENTY-PERCENT of their advertising budget just on social media! That’s hundreds of thousands of dollars each month to get their name out through word of mouth.
We honestly don’t know. Over the past 10 years that we’ve been in business, we have worked with B2B, B2C, and small startups. These businesses cannot afford $7500/month on Social Media. While time intensive and very detailed, we’d feel guilty charging our customers that much money.
The costs mentioned are just for posts. They don’t include the writing of blogs, press releases, landing pages, or other things that bring people to your business. That’s usually extra.
What’s worse for the customer is that we often “white label” our work for other advertising agencies and web companies so that they can uncharge their clients. We make a profit, they make a profit, and the customer is happy because they are getting people to come to their pages.
In essence, you end up paying a higher price.
Each social media campaign is different, but our basic charge for one Social Media platform is $250/month. With this, you also get a credit for boosting posts on Facebook. We like to be transparent so you will get a full report at the end of each 30-day cycle informing you of the progress of your social media campaign. We offer three different options to buy and the more platforms you use allows us to give you more advertising credit and a lower rate per platform. We top out at eight platforms for a cost of $1600/month.
If you, as a small business owner, or an advertising agency are interested in our services, feel free to contact us at: 330-207-4322. To find out more about our social media marketing packages, follow this link: Social Media Marketing to myWebSource1.
Jimm Fowler is the owner of myWebSource1, LLC and has been a creative writer for the past 14 years, writing on a variety of topics, such as: Business, Trivia, History, Politics, Legal Matters, Search Engine Optimization and Web Design. He is currently working on his first fiction novel. Jimm makes his home with his wife, Maggie, and their menagerie of pets: Porthos, Sebastian, and Cassandra.